Primespeak world-class dental patient communications training.

A counter-intuitive approach that removes the uncomfortable sales-pitch and any perception of pressure, Primespeak makes the process for optimum case acceptance easier, more comfortable, and above all ethical.

Primespeak was Developed by Prime Practice

Key outcomes of attending Primespeak

  • icon
    Enhance Patient Experience
  • icon
    Increase Case Acceptance
  • icon
    Improve Patient Retention and Referrals
  • icon
    Develop Your Team's Communication Skills

Win more patients with effective patient communication.

Primespeak has proven itself as a unique and effective approach to achieve an enhanced patient experience, increased case acceptance, increased patient retention and referrals.

This is a course that was developed from over 25 years of:

  • working one-to-one with patients
  • discovering what patients want to know
  • delivering it in a way that helps them to understand and want the treatment that they need grow your case acceptance and to increase patient loyalty
Primespeak Seminar’s success has been due to its ability to support participants to:
  • Remove any perception of sales pressure
  • Take the stress out of communicating with patients
  • Increase patient ownership of their dental conditions
  • NEVER be rejected
  • Bridge the gap between what a patient thinks they need and what you think they need
  • ALWAYS maintain trust and rapport with patients.
Two flexible course delivery options

Live Online Training

cover image
This three-part interactive online seminar provides participants with the tools to increase dental case acceptance while building trust and long-lasting patient-clinician relationships.
  • Target Audience

    Suitable for Dentists, hygienists, OHTs, and team members

  • Duration

    Each course consists of 3 x 4 hour modules


cover image
In this 1-day workshop, you will learn how to present treatment options and get your patients to make informed decisions while building trust and long lasting relationships.
  • Target Audience

    Suitable for Dentists, hygienists, OHTs, and team members

  • CPE Points

    7 CPE Points Available for Singapore Workshop

  • Duration

    1 Day

  • Primespeak Overview & Objectives
  • Two Rules of Ethical dentistry
  • Five Laws of Patient Behaviour
  • Communication Zones
  • Trust Builders and Trust Busters
  • Strategic Thinking Approach
  • Tools and Techniques for the Pre-Clinical Discussion
  • Pre-clinical Discussion Demo & Skills Practice
  • Tools and Techniques for the Clinical Exam
  • Clinical Exam Demo & Skills Practice
  • Tools and Techniques for the Consultation
  • Consultation Demo & Skills Practice
  • Next steps for Implementation
Your Primespeak Facilitators

Our team of industry expert advisors have decades of experience in guiding practice owners and their teams. Prime's coaches and industry expert advisors can empower you and your team to improve your results.

Brett Churnin
Brett Churnin

Brett is the General Manager of Customer Relationships at Prime Practice. Since he started at Prime Practice in 2003, Brett has managed our team of coaches, facilitated countless workshops across the globe, and personally coached and consulted to hundreds of dentists and their teams on all elements of running a successful dental practice. Brett is an empowering and motivating speaker who has delivered workshops to dentists in the USA, UK, Singapore, Australia and NZ for many years. He has a deep understanding of the challenges and opportunities that dentists face when communicating with their patients and a strong commitment to helping bridge the gap between what patients think they need and what dentists diagnose. Brett is passionate about the role that Prime Practice plays in transforming the experience of owning and working in a dental practice. And he knows that with that comes the transformation of the patient experience.

Maya Carson
Maya Carson

Maya is a coach and trainer with a genuine interest in people. She has a particular interest in personality, and how this affects communication in the workplace. Prior to joining Prime Practice, Maya worked in the Public Health sector and as a University Educator. Maya also applied her skills in the corporate arena with major clients including QANTAS, IAG and Symantec. Maya works with individuals and teams to develop and optimise skills, whilst challenging habitual patterns of thinking and behaving. She is firm believer that workplace performance is enhanced by developing leadership and management competencies and enjoys facilitating clients' insights around interpersonal communication and emotional intelligence.

Frequently asked questions
Why should I attend Primespeak?

Communication is a skill that can be learned and developed, and one that is not commonly the strong suit for many dentists. There is almost always a gap between what patients think they need and what the dentist thinks they need, and communication is what bridges that gap. This course was created by dentists for dentists and dental teams based on an approach that worked effectively for them in practice. Over the last 25 years, it’s been backed by the success of thousands of dentists across the globe who’ve attended the course and experienced the difference it makes to the patient-clinician dynamic and ultimately to case acceptance and patient retention.

What are the outcomes I can expect as a result from attending?

This workshop will dramatically shift the patient-clinician dynamic. It will:

  • Increase case acceptance and patient retention
  • Remove any perception of sales pressure
  • Increase patient ownership of their dental conditions
  • Bridge the gap between what a patient thinks they need and what you think they need
  • Take the stress out of communicating with patients
  • Deepen trust and rapport with patients
Can I bring my team?

Primespeak was originally designed for dentists. We recognise practices need to work as a team and so we tailored the program so that all clinicians and team members will find the tools, techniques and strategies immensely valuable and useful. In fact, to implement the Primespeak approach effectively requires an aligned team effort so that everyone is on the same page, speaking the same language. We therefore encourage the full team to attend Primespeak, wherever possible.

Is this another sales training course?

John Hancock said that “the greatest ability in business, is to get along with others and to influence their actions”. As a health professional, you have an ethical responsibility to influence your patients towards options that will best support their oral health and well-being. That’s very different from over-servicing or pushing treatment options that patients don’t really need. Primespeak is founded in robust neuroscientific principles and is a relationship-based approach that removes any hint of sales pressure. When Primepseak is implemented effectively, patients will make informed decisions and will feel supported, respected and cared for, regardless of the choices they make.

Will my case acceptance be increased because of this course?

Increased case acceptance is often an outcome when clinicians focus on building trust and increasing a patient’s ownership of their oral health conditions.

What’s different to other communication skills workshops?

Primespeak provides a paradigm shift from the traditional approach to communication and the New Patient Exam. Based on ethical, non-scripted foundations, it provides a toolkit of techniques rather than a recipe to be followed to the letter. In many ways, it’s quite a counter-intuitive and strategic approach, and in this sense, is unlike anything else in the market.

I did it 4 years ago, should I do it again?

Absolutely. Improving communication always requires practice and refinement, a little like learning a new language. The most effective users of Primespeak refresh and extend their communication toolkit on a regular basis, which means they often revisit the workshops to hone their skills.